Smart packaging and RFID technology in FMCG

RFID Lab’s research team is conducting a study to explore and gain insights into the adoption of RFID technology in Fast Moving Consumer Goods (FMCG). With a specific focus on RFID technology applied at item level, the aim of the study is to develop a structured framework of potential use cases for RFID item level tagging in food and FCMG industries.

Among the first to recognize the benefits of RFID, Food and FMCG today show a growing interest in RFID technology for the logistics processes, for a safer and more transparent supply chain but also for usage at the Point of Sale and for Customer Experience.

RFID item level tagging is the key to enable retail 4.0, a new model of frictionless stores where the purchasing process is totally smooth and automated, including checkout. Ultimately retail 4.0 will enable our houses to be automatically replenished based on our consumption preferences.

The research study is divided into three main stages. The first part, based on an extensive analysis and review of publications and scientific literature, will individualize a framework of the most important use cases, that characterize past and present applications of RFID technology at item level in the FMCG sector.

In a second stage, dedicated focus groups encompassing industry stakeholders (manufacturers, retailers, logistic operators to the end users) will discuss and evaluate the framework, that, finally, will be refined accordingly.

The framework will significantly contribute to the insight on RFID deployments in the FMCG industry, it will help outline the application scenario of the technology, its most important use cases, opportunities, and criticalities.

We look forward to communicating the final study results, important for RFID researchers and for RFID practitioners giving them a feasible foundation for their future RFID implementations.

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