Alliance partner of RFID Lab Murata ID Solutions unveils its newly inaugurated “RFID Experience & Innovation Hub”, an advanced laboratory dedicated to IoT (Internet of Things) and RFID (Radio Frequency Identification) technology.
Exploring the world of RFID
The new centre, housing spaces for dissemination, demonstrations, testing, workshops, and vital research activities, is designed as a highly interactive environment that fosters both collaboration and discovery. Visitors can explore detailed RFID demonstrations tailored to several key sectors, including fashion and apparel, automotive, logistics, and healthcare, with practical showcases of various business use cases (traceability, brand protection, industry 4.0, asset management etc.). Beyond the demo areas, the facility is equipped with several dedicated testing areas and numerous informal open meeting spaces designed to facilitate spontaneous interaction and inspiration.
Enhancing research activities
With dedicated spaces for education and advancing research activities, Murata intends to make the hub fully available to RFID Lab and the University’s academic community. Students and researchers will have the possibility to conduct impactful research on next-generation RFID solutions while simultaneously engaging in practical, hands-on learning and didactic activities. Furthermore, the hub will facilitate technology transfer by actively bridging the gap between academic discoveries and industrial implementation.
“This innovative and interactive space is a testament not only to the scientific and educational collaboration with the University of Parma but also to our commitment to supporting and stimulating innovation together with the industry, our customers and partners”, said Francesco Fantoni Guerci, CEO of Murata ID Solutions. “Our goal is to contribute to the advancement of technology. This new facility, where innovation can flourish, helps us honor that commitment. We look forward to welcoming all stakeholders to experience the Hub and collectively build the future of IoT and RFID.”
Ribbon-cutting ceremony
The inauguration ceremony took place on Monday, December 15th 2025. It was attended by the Rector of the University of Parma, together with university representatives, as well as executives and technical experts from Murata ID Solutions. On the occasion, Rector Paolo Martelli stressed the importance of the new facility for future research and education. “The fact that Murata intends to make the Hub available to our academic community is great news, as it is an advanced facility that can be very important for students and researchers in the sector. It represents a significant opportunity for them to experiment and conduct research, helping to define future IoT and RFID solutions. Alongside this, I am pleased to highlight the role that the University of Parma played in the initial, originating phase of this journey: significant entities are born from university research and then walk on their own two feet, starting successful entrepreneurial paths. This is a concrete testament to the practical application of knowledge developed in academia with a strong focus on technological transfer.”